Auto Dealer Monthly, September 2014
ITCHING TO FIX THAT SCRATCH See how easy it is to restore that like new finish in just an afternoon Watch our online how to videos to show you how QUALITY ASSURANCE O E M COL O R MA TCH GUARAN T EE Paint pens oz and 2 oz bottles 12 oz spray cans Ready to spray pints quarts and gallons Automotivetouchup com 888 710 5192 The reception desk at Earnhardt Hyundai in Scottsdale Ariz makes a memorable fi rst impression on new visitors Like many high end retailers dealers are beginning to realize the utility of staffi ng their concierge point with their best and brightest associates SEPTEMBER 2014 AUTODEALERMONTHLY COM 27 elements like plants and waterscapes Having a system in place to update and rotate messages will keep your interior fresh and demonstrate your commitment to maintaining an engaging sales environment for your team Interior design fi rms such as Trademark Visual Spaces Inc and Emblem provide design expertise and on site service teams to manage brand campaigns image installations and rotations Having an objective third party provider manage this process removes headaches and ensures your vision is executed fl awlessly I believe the diff erence between a goodperforming dealership and a great performing dealership is in the details Successful dealers understand that even the smallest detail or added step can sway a customer in any direction Th e same is true for the details of your facilitys design Make a personal investment in your next remodel to improve your customer experience enhance your brand and boost your sales Brent Tally is the founder and president of TallyCM a firm that specializes in the design and construction management of automotive facilities BTally@ AutoDealerMonthly com
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