Auto Dealer Monthly, September 2014

ONLINE MARKETING 100 Guaranteed Exclusive Organic Leads Month to Month Commitment No Sign Up Fees 100 Exclusive Lists Custom Credit Scores Bankruptcy Mailers automotive direct mail All Direct Mail programs include our free call center We set your appointments and do the direct mail follow up 100 Turnkey for Dealers triggercomplete next generation lead service 22 AUTO DEALER MONTHLY SEPTEMBER 2014 We make the calls We set the appointments We do the follow up special finance leads Free Inventory Listing Click to Call You No Bad Phones 100 Guaranteed Exclusive new used car leads ate a less aggressive campaign for a wider area If a particular zone in the larger radius pays off hit it harder You may have pinpointed an area in which your competitors are falling short Retargeting Aft er an individual visits the website Boyle has the ability to retarget them with ads specifi cally designed for topof mind brand awareness and logical next steps Retargeting lists are built out by segmenting visitors of specifi c service related landing pages Customers who receive specifi c service incentives or strong calls to action are more likely to visit the dealership for service Th e ads can range from service discount coupons and client service accolades to ads highlighting the benefi ts of a service contract or an incentive for a free vehiclerecall check Mobile Traffi c Search queries in the cars and trucks category grew by 62 between 2012 and 2013 Th e number of searches generated from desktop computers actually declined by two percent however mobile search queries grew by 60 and tablet searches grew by 72 you have at your disposal but if you are not targeting the appropriate audience you may be wasting them When it comes to geotargeting service campaigns you must defi ne your target area How far will new customers drive to reach your service bays To optimize geotargeting try aggressively marketing within a certain radius and cre DRIVE TRAFFIC ONLINE AND ONTO THE LOT One secret to Boyles success is his ceaseless eff orts to fi nd new ways to drive visits to his websites and his stores To match his success at your operation consider the following key points Targeting You can spend every penny THERE IS AN ALTERNATIVE TO HAVING YOUR VEHICLE SERVICED AT BOYLES STORES SELL IT TO HIM AND BUY A NEW ONE WORKING THE SERVICE LANE FOR SALES MAKES SENSE AND IT MAKES JUST AS MUCH SENSE ONLINE