Auto Dealer Monthly, May 2013
2 AUTO DEALER MONTHLY MAY 2013 14 18 VOLUME 10 ISSUE 5 MAY 2 01 3 22 32 F E A T U R E S 14 LIKE VS PLUS Tech Giants Targeting Dealer Business 18 CRACKING THE CODE Hackathon Seeks to Redefi ne Car Buying Experience I N T H E B E G I N N I N G 4 OPENING OBSERVATIONS Removing the Roadblocks 6 VIEWPOINTS Keeping Up With Google D E A L E R S H I P S P O T L I G H T S 32 SALES PROFESSIONAL OF THE MONTH Adam Dorn Mohawk Honda E X E C U T I V E Q A 22 RENAISSANCE MAN One on One With Auto Mates Mike Esposito I N D U S T R Y E X P E R T S 8 ADVERTISING MARKETING Paul Potratz New Facebook Ads Target Car Buyers 10 ACCOUNTING David Keller Becoming a Volume Unit Dealer 24 FINANCE INSURANCE Michael Cassinelli Th e Google Eff ect 26 SPECIAL FINANCE Greg Goebel 4 Reasons Special Finance Processes Break Down 30 LEGAL Tom Hudson Privacy Policies Arent Just for Show 36 OVER THE CURB Kelly Wadlinger Defending Our Purpose O N T H E C OV E R Art by Vince Taroc iStockphoto com Mlenny
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