Auto Dealer Monthly, May 2013

INDUSTRY SPOTLIGHT 100 Guaranteed Exclusive Organic Leads Month to Month Commitment No Sign Up Fees automotive direct mail All Direct Mail programs include our free call center We set your appointments and do the direct mail follow up triggercomplete next generation lead service 20 AUTO DEALER MONTHLY MAY 2013 100 Exclusive Lists Custom Credit Scores Bankruptcy Mailers 100 Turnkey for Dealers We make the calls We set the appointments We do the follow up special finance leads Free Inventory Listing Click to Call You No Bad Phones 100 Guaranteed Exclusive new used car leads wont move forward with a purchase based on a negative review making Facebooks Graph Search all the more important to the industry GOING MOBILE Th e shift toward smartphones and tablets was another hot topic Event organizers even provided teams with mobile app development assistance Emerging among the surplus of mobile geared entries were teams Grease Monkeys and Cartell which fi nished in second and third place Th e Grease Monkeys creation focused on the ownership experience Team members proposed an in vehicle device that could send real time vehicle diagnostics straight to a drivers smartphone Team members stressed that alerts should be jargon free and recommended that consumers should be able to get repair quotes from multiple shops Team Cartell pitched a mobile app optimized for tablets which would allow users to connect with other car buyers with similar interests to locate the best deal on their desired vehicle Th e approach is far from futuristic according to a study conducted by eBay Motors Analysts found that more than one third of 18 to 35 year olds use a smartphone to compare vehicles during their dealership visit One in fi ve respondents even said theyd consider purchasing a vehicle using a mobile device a realization thats causing change at DARCARS Were sort of migrating away from the isolated Internet department because such a great majority of our customers are going on the Internet before they come into the dealerships DARCARS Darvish said Everyone in the dealership needs to be educated to handle these customers ALTERING PERCEPTIONS Darvish is well aware of dissatisfaction among car shoppers and like most dealers are doing shes exploring all avenues to improve the experience I thought Hackmotive would be a great opportunity to learn about others views of our industry she explained adding that many complaints may be rooted in the industrys past missteps with consumers I think the biggest problem with the consumer buying experience is their perception of what the experience is all about Were gine provides users with a way to sift through the social networks one trillion connections to locate useful information about businesses games and more Th e new tool which is being beta tested in select markets will also include ratings and reviews A recent study conducted by Dealer Rater suggests that four out of fi ve customers build here we can fi gure out how to put the social hooks in to get it News Feed distribution or use it to poll your friends or bring your own personal identity to the shopping experience Rather noted Th e need to interact with Facebook users came to light this past January when Facebook rolled out Graph Search Th e search en