Auto Dealer Monthly, February 2014

VIEWPOINTS A Its exactly what every customer wants Th e funny thing is that most people still do not believe our no haggle price If you are using the no haggle pricing concept you really do have to hold to your price If you dont then you lose the concept and credibility I managed a nohaggle no hassle Chrysler dealership in the early 90s I found that we still had to negotiate but it was not about the price It was about our no haggle way of selling cars No matter what we do the customers will never believe us So lets just negotiate Forget the nohaggle its actually a hassle Darin George Head Trainer Automotive Sales College Toronto A I do believe in no haggle I think its time the auto industry to stand up for what we do We sell a high ticket item but never for what the sticker says Th e customers know everything about the fi nancial end of our business and tell us what they want to pay Imagine going to Macys and asking to buy a 450 suit for 100 Th ey would throw you out in a minute Manufacturers have given access to our pricing to various websites and know that their profi t wont be aff ected by selling at cost or below rebates Dealer cash takes care of that but it is the sales professional whose income has steadily declined I have been in this industry for 30 years and have watched us be taken advantage of because dealers wont unite and stand together to make more money Th ink about it If we 6 AUTO DEALER MONTHLY FEBRUARY 2014 NO MATTER WHAT WE DO THE CUSTOMERS WILL NEVER BELIEVE US SO LETS JUST NEGOTIATE FORGET THE NOHAGGLE ITS ACTUALLY A HASSLE DARIN GEORGE all insisted on the sticker pice where else can they buy the car Its not like some new manufacturer would suddenly appear James Smith Sales Consultant Lash Volkswagen White Plains N Y TO BRITTANY MARIE SWANSON I liked your online news story about how a Virginia court ruled that Yelp must identify reviewers who defamed a carpet cleaning business and might not even be actual customers Court Rules Yelp Must Release Identities of 7 Reviewers Jan 14 2014 Make no mistake Yelp is not fi ghting to protect peoples First Amendment rights Th ey are fi ghting to cover their butts At the same time they likely have a tech team desperately trying to come up with the identities of real customers of the carpet company to replace the fake ones they used to post terrible reviews My personal experience has been that Yelp intentionally manipulates your fi ltered reviews within 48 hours of you declining their marketing off ers Th ey do it so blatantly that it is impossible for them to really even deny it We lost a huge chunk of our 90 plus reviews and a full star the day aft er we declined to pay them their blood money Th e second time we said No they took us down to 13 unfi ltered of 103 total reviews Personally Im rooting for Hadeed Carpet Hopefully it opens the door to disassembling Yelp completely Scott Creason Special Finance Director Ford of Kirkland Wash DOES YOUR DEALERSHIP USE NO HAGGLE PRICING IF SO DOES YOUR STAFF STILL FIND THEMSELVES NEGOTIATING ONCE THE CUSTOMER ARRIVES TO THE SHOWROOM IF YOU DONT BELIEVE IN NO HAGGLE WHY NOT MAILBAG LET YOUR VOICE BE HEARD To appear in Marchs Viewpoints please answer the following question Do you believe the OEMs should do away with the manufacturers suggested retail price MSRP If so how would the absence of a suggested price affect your business If not what purpose does the MSRP serve for dealers Submit your answer and a photo to Editorial Director Gregory Arroyo at gregory arroyo@ bobit com The magazine also welcomes any comments or questions about any of the articles appearing in this issue Auto Dealer Monthly