Auto Dealer Monthly, February 2014

INNOVATIONS WHATS NEW Learn more about the latest products 34 AUTO DEALER MONTHLY FEBRUARY 2014 and services to reach the automotive retail and fi nance marketplace DYNAMIC DEALER WEB PLATFORM Haystak Digital Marketing has launched a new web platform designed to deliver easy access to dealer websites by car buyers whether they connect by smartphone CLOUD BASED PAYMENT DATA SwervePay Auto is a new cloud based solution designed to allow dealers to reduce service department operating costs and increase profi tability After creating a customer profi le with each initial transaction the system can initiate automated text or email messages for future visits By helping to secure additional business and providing customers an easy way to authorize repairs the new service can boost fi xed ops revenue and enhance the customer experience according to the provider www swervepay com auto COBALT SURVEYS INVENTORY BROWSERS TURNKEY DIGITAL MARKETING STANDARD GRADES FOR AUCTION UNITS A new ebook published by Cobalt div ADP Dealer Services Inc was designed to tackle dealers perceptions of how customers browse their inventories The 2014 Inventory Shopping Experience Study includes the results of a survey of real in market car buyers as well as advice for dealers who wish to maximize their Internet sales leads The book can be downloaded free of charge by clicking the Industry Insights tab at the companys website www cobalt com Cactus Sky Digital has announced the launch of a new turnkey digital marketing solution designed exclusively for auto dealers Pot of Gold was designed to scan dealers CRMs for dormant prospects scrub the data prepare customized emails and coupon pages and display the information on a reporting dashboard New customers can enjoy one month of free service with a three month commitment until Feb 15 2014 according to the provider www cactussky com Auto Auction Services Corp AASC has announced the launch of AutoGrade a system developed in partnership with Manheim The solution was designed to help dealers maintain a consistent grading system for auction units while keeping certain vehicle data confi dential The system is currently available only to AASC members but will not incur any additional charges according to the company www autoims com tablet or desktop computer The new platform which was offi cially unveiled at the 2014 NADA Convention also includes integrated search engine optimization and advanced reporting comprehensive dashboard analytics and more according to the company www haystak com