Auto Dealer Monthly, Q4 2020
C o v e r S t o r y 2020 marks the 16th consecutive year that Auto Dealer Today has conducted the annual Dealers Choice Awards DCA program The 2020 awards covered 35 categories and represent 70 winning companies totaling 104 first place Diamond second place Platinum and third place Gold awards Winning any level of DCA is not an easy task as each dealership voter must manually enter the name of their partner company and then rate them on quality of services or products offered overall value level of support and customer service and whether or not they would recommend their partnercompany to another dealer As always quality is a bigger factor in awarding winners than quantity and scores were totaled averaged and weighted for each provider A value of 100 was For the 16th year the DCAs have allowed dealers and dealership personnel the opportunity to recognize superior service and performance in the partners that help keep their businesses successful By Kate Spatafora then assigned to the overall average vote across all categories The scores which include group averages and company scores were then adjusted relative to their position above or below each categories average Only the top three providers that were rated above the mean score in their qualifying category took home an award After a tumultuous year for all parties involved the dealership community and those they do business with have proven their true colors as a resilient industry said David Gesualdo president of Bobit Business Medias Dealer Group The team here at ADT is thankful to the dealers and dealership personnel that took time to vote in this years awards program which allows us to recognize and shine a spotlight on superior service and performance 4 auto dealer today Q4 2020 PHOTO GETTYIMAGES COM DRAGANAB
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